![]() Panera Bread found during the pilot phase of its coffee subscription service the frequency of visits to Panera Bread increased by 200% and nearly 70% of orders included food. “Through the coffee program, we feel we are giving a very compelling reason for consumers to come in and try the great food at Panera … particularly the breakfast daypart," Chaudhary said. Panera Bread also found during the pilot, 25% of subscribers were new members to Panera Bread’s loyalty program.Īnytime a company provides a product or a service that creates a habit, it’s going to win. ![]() To subscribe to MyPanera+ Coffee you must be a member of Panera Bread’s loyalty program, which is an effective way for Panera Bread to attract more subscribers to its loyalty program. ![]() When the coffee subscription launched Panera Bread’s CEO Niren Chaudhary said the initiative is "challenging the status quo" and is "disrupting the coffee business." If Panera Bread can tap into an organic need for a product then it can lure customers in. Similarly, many people need to have a coffee to get their day started. When you sell groceries then your customers have a reason to shop at your store on a regular basis since we all need to eat. This is akin to the reason why Walmart started selling groceries decades ago. Panera Bread says customers enrolled in this plan can save up to $1,000 per year. But what the service really does for Panera Bread is it gives consumers a reason to go to Panera Bread on a frequent basis. Panera Bread launched the monthly subscription in 2020 and subscribers receive unlimited hot coffee, iced coffee, and hot tea for that monthly fee. A subscription service that works. How much would you pay for an unlimited coffee fix? Well, if $8.99 per month works for you then you should subscribe to Panera Bread’s unlimited coffee subscription plan, MyPanera+ Coffee. “They're voting more and more for digital to be a part of their ordering experiences, both within the restaurant and outside.”Ģ. “Our guests are more digitally savvy than ever,” said Hanson. For some people, that experience is going to be attractive.” “We’re hoping this frees up our employees to provide more value-added services to our guests,” said Hanson.Ĭustomers wanting to use this service have to download the MyPanera app which is another tactic Panera Bread can use to turn diners into digital customers. “The guest controls the entire ordering experience,” “They know exactly where their order is, they don't have to touch a pager, they don't have to touch a physical receipt, and they don't have to hover by the counter. “This is part of a larger effort to create a digitally enabled café,” said George Hanson, chief digital officer at Panera Bread. This eliminates the need for customers to hold on to pagers to alert them when their food is ready. Instead, they can order in advance using Panera Bread’s app and when their food is ready they are sent a notification so they know it’s time to pick it up and bring it to their table. Customers using this service order using their Panera Bread app and don’t have to wait at a counter to submit an order. With this in mind Panera Bread recently launched contactless dine-in ordering. From curbside pickup to virtual appointments retailers realized there are opportunities to better serve customers using digital technologies. If you are curious about how Panera Bread is planning to stay ahead of the competition then consider these four elements of its strategy.ġ. A digital first café. A silver lining in the COVID-19 pandemic is that it opened retailers’ eyes to doing things in a different manner. Like many retailers it is also focused on digitally enabled customer experiences as a way to stand out from the crowd. With competition hot on its heels in the restaurant sector Panera Bread is not shy about launching new and never seen before initiatives like its unlimited coffee membership. Since Panera Bread is a private company it doesn’t report its revenues but it is estimated that it made $5.9 billion in 2019. The popular fast casual restaurant is one the largest restaurant chains in the United States. If you are looking for a soup and salad and a comfy place to eat then Panera Bread might be your next stop.
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